Produced for Webedia Arabia, this tongue-in-cheek film became one of the most popular piece of branded content during the 2022 FIFA World Cup. Released in the same period when the KSA National Team beat Argentina in the tournament, the film showed that the region's heroes could do comedy just as well as football.
It generated over 8 million views in just two weeks.
Agency: Webedia Arabia
Director: by Nizar Sfeir